Adweek Announces Winners of the 2016 Brand Genius Awards
Brand Marketing
Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, [...]
8 Food Marketing Trends You Need to Know About Right Now
Brand Marketing
Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep.
Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy
Brand Marketing
Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards.
Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times
Performance Marketing
Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting [...]
Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo
Performance Marketing
Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell? No? You're not alone.
Taco Bell’s Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast Menu
Performance Marketing
Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to [...]