Taco Bell Debuts Spicy Fried Chicken Shell Chalupa at New York Speakeasy
Brand Marketing
From the Doritos Locos taco to the cheese-stuffed Quesalupa, which debuted at last year's Super Bowl, Taco Bell is known for creating wacky yet often pretty delicious menu items that [...]
Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10
Brand Marketing
Robert Ascroft
How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl
Brand Marketing
It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack [...]
Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers
Brand Marketing
When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts.
Taco Bell’s NYC Pop-Up VR Arcade Features Lots of Tacos and a Virtual Shark Attack
Brand Marketing
Want to experience a virtual shark attack while munching on a Doritos Locos Taco? Taco Bell is making that happen with its pop-up VR arcade in New York this week.