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4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

Performance Marketing

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her [...]


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A Viral Audience Can Only Happen With the Right Marketing Bait

Performance Marketing

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.

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Content Recommendation Company Now Allows Users to Reject Stories

Performance Marketing

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests.