Alt Image Text

AOL Brings Devil to Smartphones, Tablets

Brand Marketing

More than 150 advertisers having run 700 campaigns on AOL's owned-and-operated properties using its Devil ad unit over the last 12 months. Now, AOL is bringing the interactive rich-media product [...]


Alt Image Text

MPA Levels Playing Field for Publishers’ Tablet Data

Performance Marketing

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers.

Alt Image Text

Digital-Only Kids’ Brands Lag Established TV Rivals

Performance Marketing

The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to [...]

Alt Image Text

Will the Kindle Fire Be an iPad Killer?

Performance Marketing

When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating [...]

Alt Image Text

Funny or Die Jumps into Tablet Content with ‘The Occasional’

Performance Marketing

Once upon a time, magazine stories debuted in print form before being thrown on the web for the masses to read. But recently, websites like Style.com have been taking the [...]

Alt Image Text

The Economist Launches Tablet-Only 2012 Election App

Performance Marketing

The Economist Group is giving political junkies one more way to follow the 2012 election with a just-announced, tablet-only app.