AOL Brings Devil to Smartphones, Tablets
Brand Marketing
More than 150 advertisers having run 700 campaigns on AOL's owned-and-operated properties using its Devil ad unit over the last 12 months. Now, AOL is bringing the interactive rich-media product [...]
MPA Levels Playing Field for Publishers’ Tablet Data
Performance Marketing
The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers.
Digital-Only Kids’ Brands Lag Established TV Rivals
Performance Marketing
The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to [...]
Will the Kindle Fire Be an iPad Killer?
Performance Marketing
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating [...]
Funny or Die Jumps into Tablet Content with ‘The Occasional’
Performance Marketing
Once upon a time, magazine stories debuted in print form before being thrown on the web for the masses to read. But recently, websites like Style.com have been taking the [...]
The Economist Launches Tablet-Only 2012 Election App
Performance Marketing
The Economist Group is giving political junkies one more way to follow the 2012 election with a just-announced, tablet-only app.