Digital Magazines Popular With Tablet Owners
Performance Marketing
A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis.
Is Mobile Phoning It In?
Performance Marketing
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad [...]
LinkedIn Getting More Serious About In-Stream Ads, Mobile
Performance Marketing
LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from [...]
Google Enhances AdWords, Possibly Correcting Mobile Ad Rates
Performance Marketing
During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever [...]
Instagram Rolls Out Web Feeds for Desktop, Tablet Users
Performance Marketing
Three months after making its users’ profiles available to view online, Facebook-owned photo-sharing service Instagram has rolled out an online version of its feeds.
Holiday Retail Season Was Very Merry for Google
Performance Marketing
Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s [...]