Cats Like Tablet Games, Too
Performance Marketing
It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps [...]
The Top 7 Reasons Why Mobile Ads Don’t Work
Performance Marketing
A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Mobile Video Less Than Ideal for Advertising, Says FreeWheel
Performance Marketing
People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out [...]
Draftfcb Becomes Fuhu’s First Lead Agency
Brand Marketing
Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development [...]
Hollywood Film Sees Big Results From New Tablet Ads
Performance Marketing
Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos.