Alt Image Text

Cats Like Tablet Games, Too

Performance Marketing

It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps [...]


Alt Image Text

The Top 7 Reasons Why Mobile Ads Don’t Work

Performance Marketing

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads.

Alt Image Text
Alt Image Text

Mobile Video Less Than Ideal for Advertising, Says FreeWheel

Performance Marketing

People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out [...]

Alt Image Text

Draftfcb Becomes Fuhu’s First Lead Agency

Brand Marketing

Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb  as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development [...]

Alt Image Text

Hollywood Film Sees Big Results From New Tablet Ads

Performance Marketing

Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos.