The KellyAnne Conway School of Customer Service
Performance Marketing
It’s just a few weeks into a new year and unless you’ve been living in a cave, you’ve been exposed to interviews with White House Counselor KellyAnne Conway. She has [...]
How to Win the Moments That Matter With Mobile Video
Performance Marketing
When I began my career in digital media, the term "captive audience" was routinely used to refer to TV viewers. In one evening, brands could reach nearly 100 percent of [...]
Are Coupons the Key to Mobile Marketing?
Performance Marketing
Mobile commerce has exploded in recent years—and mobile coupons are responsible for much of this growth. In fact, mobile coupons are redeemed 10 times more than print coupons and the [...]
Asus Has Finally Created the Perfect Digital Device for Birds With Arms
Creativity
Stop it, you're quilling me. Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes's first global campaign for the Asus Transformer T100 2-in-1. This [...]
Microsoft’s Marketing Totally Backfired When CNN Used Its Devices as iPad Stands
Performance Marketing
Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the [...]
Toshiba Creates Futurama-esque Ad Mocking Its Own Industry
Creativity
Toshiba skewers a certain hype-driven West Coast tech-topia in the brand's new animated spot, "Sillycon Valley." Packed with fun visual gags, the spot from goodness Mfg. takes us to a [...]