Magazine Smartphone Apps Are Being Brought Back From the Dead
Performance Marketing
Not so long ago, magazine publishers were flooding the market with smartphone apps. But a browse through the Apple App Store reveals dozens of magazine-branded apps languishing in a sort [...]
Flipboard Buys Mobile Newsreading App Zite From CNN
Performance Marketing
Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a [...]
Newsweek Makes International Hire
Performance Marketing
Newsweek has hired Richard Addis to head up its overseas coverage as it gets ready to resurrect its print edition as a slick, upmarket weekly this week.
Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart
Performance Marketing
Bargains aren’t just for Walmart shoppers anymore.
A Marketer’s Guide to SXSW
Performance Marketing
For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and [...]
Time Inc. Announces Launch of New Sports Network
Performance Marketing
Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business [...]