The 4 Major Digital Ad Formats Face Off
Brand Marketing
Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not [...]
What Brands Need to Know About Back-to-School Shopping Habits
Performance Marketing
With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.
Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile
Brand Marketing
While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology [...]
Time Inc.’s 120 Sports Goes Live
Performance Marketing
It’s finally opening day for Time Inc.’s new digital video network, 120 Sports. At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be [...]
HSBC Buys Out New Yorker Print, Digital Editions
Performance Marketing
This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print, [...]
