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Johnnie Walker Targets Newbie Whisky Drinkers With Technology

From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-

Researchers Find Optimum Times to Run March Madness Ads

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly.

On the Eve of Turning 30, AOL Dials Up Mobile and Video

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy.

The Big Bang Theory’s Kunal Nayyar Talks Hip-Hop, Nerd Culture and Hosting The Late Late Show

Specs Who Kunal Nayyar Age 33

Flowchart: How Should You Watch Super Bowl XLIX?

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping tabs in real time with social media or you just like to watch the 30-second spots, we've created this handy flow chart to help you navigate a plethora of options.

Here’s One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor

The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across the sky over a local neighborhood.

8 Gadgets That Are Mesmerizing the Crowds at CES This Year

The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become […]

Revealed: The Winners of Adweek’s 2014 Hot List

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status.

The 4 Major Digital Ad Formats Face Off

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not only did rich media ads deliver 267 percent more clickthroughs than a traditional banner, but banners also came in dead last in in-screen impressions.

How HP Turned 6-Second Vines Into a 30-Second TV Ad

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial.