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6 CEOs Who Have More Twitter Followers Than Their Companies

Performance Marketing

Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While [...]


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Infographic: Budweiser Wins the Hashtag Super Bowl

Performance Marketing

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field [...]

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T-Mobile Teams With Tim Tebow in Super Bowl Surprise

Brand Marketing

T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow.

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Verizon Hangs Rivals’ 4G Coverage Maps in a Gallery Because They Look Like Abstract Art

Creativity

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon [...]

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The Top 7 Reasons Why Mobile Ads Don’t Work

Performance Marketing

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads.

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CNET Targets the Tech-Hungry Latino Market With a New Site

Brand Marketing

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.