UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash
Performance Marketing
T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad, [...]
Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T
Brand Marketing
Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today.
24 Hours in Advertising: Wednesday, Jan. 28, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile’s Super Bowl Ad
Brand Marketing
First, she rocked a controversial cover of Vogue with hubby Kanye West. Then she teamed up with Paper Magazine to break the Internet. Now, Kim Kardashian
Sprint Zeroes In on an Agency for Broadcast Ads
Brand Marketing
Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, [...]
AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing
Performance Marketing
AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, [...]