3 Tips to Market the Sprint/T-Mobile, Other Brand Mergers
Performance Marketing
When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change as a not so good thing. In our minds, [...]
Drake’s ‘Hotline Bling’ Video Gets Completely Butchered in T-Mobile’s Humorous Super Bowl Ad
Brand Marketing
This year we can all count ourselves #blessed because rapper Drake is starring in a Super Bowl commercial for T-Mobile.
T-Mobile Masters Trolling With Its Verizon Earnings Call Drinking Game
Creativity
There's no love lost in the cutthroat telecom world, as T-Mobile fights what it openly calls the "duopoly" of AT&T and Verizon. But this week, T-Mobile has raised its trolling [...]
Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role
Brand Marketing
After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and [...]
Joel McHale Brings His Signature Snark to T-Mobile’s Newest Ads
Brand Marketing
Joel McHale and Vanessa Bayer are the latest comedians to team up with T-Mobile—the brand has previously worked with Sarah Silverman, Chelsea Handler and Bill Hader—and they're really excited to [...]
Modern PSAs Shock or Amuse Where Classics Only Preached
Brand Marketing
Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer.