Alt Image Text

3 Tips to Market the Sprint/T-Mobile, Other Brand Mergers

Performance Marketing

When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change as a not so good thing. In our minds, [...]


Alt Image Text

Drake’s ‘Hotline Bling’ Video Gets Completely Butchered in T-Mobile’s Humorous Super Bowl Ad

Brand Marketing

This year we can all count ourselves #blessed because rapper Drake is starring in a Super Bowl commercial for T-Mobile.

Alt Image Text

T-Mobile Masters Trolling With Its Verizon Earnings Call Drinking Game

Creativity

There's no love lost in the cutthroat telecom world, as T-Mobile fights what it openly calls the "duopoly" of AT&T and Verizon. But this week, T-Mobile has raised its trolling [...]

Alt Image Text

Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role

Brand Marketing

After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and [...]

Alt Image Text

Joel McHale Brings His Signature Snark to T-Mobile’s Newest Ads

Brand Marketing

Joel McHale and Vanessa Bayer are the latest comedians to team up with T-Mobile—the brand has previously worked with Sarah Silverman, Chelsea Handler and Bill Hader—and they're really excited to [...]

Alt Image Text

Modern PSAs Shock or Amuse Where Classics Only Preached

Brand Marketing

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer.