T-Mobile CEO John Legere announced the news today on Twitter with a three-second video featuring a pink football and lots of Super Bowl-worthy snacks.
Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in their attempts to endear themselves to consumers. Their efforts might actually be working, based on social chatter.
Today Publicis announced the promotion of Melissa Nelson to the newly created role of president of its Seattle office. The news comes less than one year after the agency hired Nelson to serve as executive vice president and managing partner of the same operation while leading its marquee T-Mobile account.
This year we can all count ourselves #blessed because rapper Drake is starring in a Super Bowl commercial for T-Mobile.
There's no love lost in the cutthroat telecom world, as T-Mobile fights what it openly calls the "duopoly" of AT&T and Verizon. But this week, T-Mobile has raised its trolling game by coming up with an amusing drinking game you can play if you listen in to Verizon's earnings call on Thursday morning.
After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and served as president of its operations in Puerto Rico.
Joel McHale and Vanessa Bayer are the latest comedians to team up with T-Mobile—the brand has previously worked with Sarah Silverman, Chelsea Handler and Bill Hader—and they're really excited to tell you about its new and improved Jump program.
Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer.