Syracuse University

Branded Content Leads to 59% Better Recall Than Other Digital Ads

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their research:

VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover

As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China.

Super Bowl Ad Sequels Often Fail, but Can Budweiser’s Puppy Break the Trend?

With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original.

ESPN Lands Cheapie Big East Rights Deal

ESPN has matched NBC Sports' bid for the media rights to the Big East Conference, and in so doing has secured its position as the league's primary rights holder. While neither party disclosed the value of the renewed package, sources with knowledge of the negotiations said the deal extends through the 2019-20 academic year and is worth a grand total of $130 million.