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IQ News: Lycos Comes Knocking: Unveils Syndication Plan

Brand Marketing

By Susan Kuchinskas

Lycos today announces the launch of Lycos Network Services, a renamed and enhanced co-branding program that leverages Lycos’ August acquisition of Internet directory WhoWhere. While portals such as Yahoo! and [...]

Brand Marketing

Syndication: Talk shows don’t come cheaply

By Michael Freeman

Brand Marketing

UPFRONT 1997: Syndication Can’t Wait: New prime-time shows, higher net rates break syndie market early

By Adweek Staff


Cable may continue to grab the headlines, but syndication’s lure is becoming impossible to ignore. The studios that program the bulk of primetime on the">
Brand Marketing

SYNDICATED TV: IN SEARCH OF PRIME NUMBERS <b>By ERIC SCHMUCKLE</b><br clear="none"/><br clear="none"/>Cable may continue to grab the headlines, but syndication’s lure is becoming impossible to ignore. The studios that program the bulk of primetime on the

By Adweek Staff

Brand Marketing

Market makers: the people who move the syndication market

By Adweek Staff, Verne Gay