Syndication

Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new sponsors that would benefit from them.

Steve Harvey on Advertising Inequality, His Punishing Schedule and Retirement Plans

For his cover story in last week's issue of Adweek, Steve Harvey talked about how he juggles four hit TV series (soon to be five) and a radio show, and

Steve Harvey’s Secret to Making 5 Shows at the Same Time? Relatability and Humor

NBC's Sunday night audience vanishes after Sunday Night Football concludes each January, so the network had modest expectations for the 18-49 demo performance of Steve Harvey's variety series Little Big Shots before it premiered in March.

With These Products, Google Is Beefing Up Its Push Into TV

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338 million and one."

ABC’s Ben Sherwood Says Network’s ‘All-Inclusive’ Programming Reflects Its Diverse Audience

Ben Sherwood says ABC's programming reflects diversity not simply because it's good business to do so but "because it's right."

Daytime TV’s Biggest Honors Won’t Be on TV This Year

The Daytime Emmy awards are getting the backhand from the very networks they honor. The 2016 awards show will not be televised.National Academy of Television Arts and Sciences president Bob Mauro called it a "great disappointment."

Nielsen’s New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46

Why Daytime Syndication Remains a Sunny Proposition for Advertisers

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on […]

Advertisers Are Finding Millennials in an Unexpected Place: TV Syndication

Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they've turned to a surprising place: syndicated television.

Craig Ferguson May Get a New Talk Show

Not only is Craig Ferguson not going away, but he's also showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down as host of CBS' The Late Late Show in December.