David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the vast, Emmy-lined window of his corner office in New York’s Time Warner Center. It’s true. The only recognizable brand from Levy’s perch is Central Park.
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 percent versus the year-ago period.
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33 billion in Q3 ad sales, a significant improvement over the $3.95 billion raked in during the period spanning July 1 and Sept. 30, 2011.