Nielsen: 29 Percent of TV Ratings Impacted by Twitter
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Dodge
Brand Marketing
It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV [...]
NBCUniversal Expands Licensing Deal With Amazon
NBCUniversal will bring a broader range of content to Amazon Instant, TechCrunch reported.
Ratings Slump Dings NBC’s Q1 Performance
Comcast on Wednesday reported weak results at its NBC broadcast division, as a first-quarter ratings slump negatively impacted the unit’s financial performance.
Syfy’s Transmedia Gamble Defiance Gets Off on the Right Foot
Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date [...]