We Took a Bunch of SXSW Geeks on a Field Trip

Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is Southwest Texas, barbecue played a starring role.

We Took a Bunch of SXSW Geeks on a Field Trip

The Winners and Losers of SXSW

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us wish we'd just stayed home? Here, SXSW by the numbers.

For Four Notable Startups, This Was SXSW

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of South by Southwest scattered across a lobby festooned with the requisite displays of cowboy boots and stag heads on the wall.

Forget Finding Your Friends. SXSW Shifts to Outer Space

This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle of an identity crisis for years; depending on who you ask the conference jumped the shark/got too big/sold out anywhere between 2003 and 2013.

NFL Held Invite-Only Show Right Before SXSW Began

Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening.

Mashable Unveils New Native ‘Social Lift’ Ad Unit

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd. 

Google Search Exec Questions Facebook Graph Search

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google.

YouTube Co-founder Prepping Possible Rival

YouTube has had its share of competition over the years.

Elon Musk: ‘My Life Is Insane’

At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life.