NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist
Performance Marketing
The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down.
Under Armour’s CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018
Performance Marketing
At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he [...]
Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands
Performance Marketing
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on [...]
Why American Greetings Disrupted SXSW’s Digital Spirit With an Analog Activation
Brand Marketing
A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings [...]
Quaker Oats and Amazon Echo Team Up for ‘the Intersection of Old and New’
Quaker has a new robot chef and her name is Alexa.
SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box
Performance Marketing
A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most [...]