In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town for gigs and video shoots.
In a few days, hordes of people will descend on Austin, Texas, for SXSW Interactive. And a good chunk of them will be from the marketing and advertising world.
While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark.
B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around.
South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to the Music section of the festival running through this weekend.
The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media?
From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to SXSW attendees is just as important as any other medium. Here are just a few examples.
The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages.
Ran Harnevo, president of AOL Video, is scheduled to speak at South by Southwest Interactive Tuesday morning on digital content evolution and emerging technologies.