How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands
Brand Marketing
In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town [...]
5 Things We Learned at SXSW
Performance Marketing
South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to [...]
A Lesson in Real-Time Marketing From SXSW
Performance Marketing
The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media?
7 Ways Television Marketing Is Big at SXSW
From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to [...]
Hulu New Original Series Deadbeat Launches With Whisper Campaign
Performance Marketing
The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages.
AOL Lead Says Connected TV ‘Is Last Disruptive Frontier for Online Video’
Performance Marketing
Ran Harnevo, president of AOL Video, is scheduled to speak at South by Southwest Interactive Tuesday morning on digital content evolution and emerging technologies.