When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew.
Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
Nicolas Vuignier, a professional skier from Switzerland, went skiing down a mountain while swinging an iPhone 6 above his head like a snow cowboy. Now he has over 3 million views on a video he uploaded last week.
Here's some cute, simple fun from Jung von Matt/Limmat for Swiss Post—an outdoor stunt in Lucerne, Switzerland, in which 30 modified packages were seen roaming the streets, looking for their intended recipients.
The older you get, the more pressing is your need to prepare for retirement. And lord, you're getting old in a hurry. That's the sad-but-funny truth behind this comical UBS campaign from Publicis Switzerland. Subtle and nicely shot, with some pleasantly understated acting, the five spots are relatable in a pathetic sort of way.
It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth Karasek lowers himself to reading an Ikea catalog in a clip hosted by the mega-retailer's Swiss channel on YouTube.
Here's a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in Zurich's main train station—trying to lure them with sweet yodeling and a free ticket to an impromptu vacation in a pastoral mountain town.
This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went for a sugary swim.