Switzerland

A Real Estate Brand Turned Kids’ Drawings of Their Dream Homes Into VR Experiences

When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew.

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.

This Pro Skier’s Wild ‘Centriphone’ Experiment Is Better Than Most iPhone Ads

Nicolas Vuignier, a professional skier from Switzerland, went skiing down a mountain while swinging an iPhone 6 above his head like a snow cowboy. Now he has over 3 million views on a video he uploaded last week. 

Ad of the Day: Packages Roam the Streets Looking for Their Owners in Cute Postal Ad

Here's some cute, simple fun from Jung von Matt/Limmat for Swiss Post—an outdoor stunt in Lucerne, Switzerland, in which 30 modified packages were seen roaming the streets, looking for their intended recipients.

These Funny Retirement Ads Remind You That, Man, You’re Already Old as Hell

The older you get, the more pressing is your need to prepare for retirement. And lord, you're getting old in a hurry. That's the sad-but-funny truth behind this comical UBS campaign from Publicis Switzerland. Subtle and nicely shot, with some pleasantly understated acting, the five spots are relatable in a pathetic sort of way.

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth Karasek lowers himself to reading an Ikea catalog in a clip hosted by the mega-retailer's Swiss channel on YouTube.

Yodeling Country Man Charms Stressed City Dwellers on Live Ad in Swiss Tourism Stunt

Here's a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in Zurich's main train station—trying to lure them with sweet yodeling and a free ticket to an impromptu vacation in a pastoral mountain town.

Top 10 Commercials of the Week

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went for a sugary swim. 

Top 10 Commercials of the Week


Switzerland Kills All the Clocks in Timeless Tourism Ad

Switzerland's appeal as a vacation destination is timeless. As proof, the nation's tourism authority springs "Clocks" on the masses.