A Real Estate Brand Turned Kids’ Drawings of Their Dream Homes Into VR Experiences
Creativity
When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with [...]
Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog
Brand Marketing
It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth [...]
Yodeling Country Man Charms Stressed City Dwellers on Live Ad in Swiss Tourism Stunt
Creativity
Here's a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in [...]
Top 10 Commercials of the Week
Brand Marketing
This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went [...]
Top 10 Commercials of the Week
Brand Marketing
Switzerland Kills All the Clocks in Timeless Tourism Ad
Creativity
Switzerland's appeal as a vacation destination is timeless. As proof, the nation's tourism authority springs "Clocks" on the masses.