How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn’t Work
Creativity
Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on [...]
Samsung Is Sending One Person to a Tibetan Monastery for 100 Days to Watch TV in Peace
Creativity
Hey, monks, keep that chanting down, I'm trying to watch Empire!
McDonald’s Gets Classy and Begins Taking Reservations as It Rolls Out Gourmet Burger
Creativity
Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain [...]
Ad of the Day: Agency Invents GPS That Switches to a Child’s Voice Around Schools
Brand Marketing
Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and [...]
Sweden’s Favorite Fishy Paste Delights in Disgusting the Rest of the World With It
Creativity
Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube. Cringe away, but Kalles is a beloved Swedish product. They put it over [...]
These ‘Abused Emojis’ Can Help Kids Tell Someone They’re Being Hurt
Creativity
A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbally abused—in the hope that young victims of violence might use them to [...]