This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client
Creativity
Agencies don't return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients.
Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever
Creativity
One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump. [...]
With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce
Creativity
As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's [...]
Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is
Brand Marketing
CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the [...]
Sweden’s Brilliant ‘Call a Swede’ Tourism Campaign Wins Direct Grand Prix at Cannes
Brand Marketing
CANNES, France—WPP agency Ingo Stockholm won the Direct Lions Grand Prix at the Cannes Lions festival here tonight for a remarkable tourism campaign that allowed anyone, anywhere in the world, [...]
Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman’s Home
Creativity
Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux [...]