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Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Convergent TV

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some [...]


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Analyst: Netflix Deal Is Cannibalizing Cartoon Network’s Linear TV Ratings

Convergent TV

The post-Netflix results are in and they ain’t pretty for Cartoon Network, according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service [...]

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Discovery Walks Back Talk of Developing Streaming Service

Convergent TV

Discovery Communications is reportedly developing its own streaming service modeled after HBO Go.

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YouTube SVOD Channels Hit With Hidden Cost

Performance Marketing

Launched in early May, YouTube’s paid subscription channels offer studios a low-cost way to monetize recycled content.

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FX to Launch New Network for the 18-34 Set, FXX

Convergent TV

FX this fall will launch a sibling network designed to reach younger viewers. Set to bow Sept. 2, the new FXX service will assume the channel slot presently occupied by [...]

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Bewkes on TV Everywhere: ‘It’s An Offer They Can’t Refuse’

Convergent TV

Time Warner CEO Jeff Bewkes is always a good interview when you're talking about television, and today at the UBS conference at the Grand Hyatt in Midtown Manhattan, he had [...]