Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership
On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some [...]
Analyst: Netflix Deal Is Cannibalizing Cartoon Network’s Linear TV Ratings
The post-Netflix results are in and they ain’t pretty for Cartoon Network, according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service [...]
Discovery Walks Back Talk of Developing Streaming Service
Discovery Communications is reportedly developing its own streaming service modeled after HBO Go.
YouTube SVOD Channels Hit With Hidden Cost
Performance Marketing
Launched in early May, YouTube’s paid subscription channels offer studios a low-cost way to monetize recycled content.
FX to Launch New Network for the 18-34 Set, FXX
FX this fall will launch a sibling network designed to reach younger viewers. Set to bow Sept. 2, the new FXX service will assume the channel slot presently occupied by [...]
Bewkes on TV Everywhere: ‘It’s An Offer They Can’t Refuse’
Time Warner CEO Jeff Bewkes is always a good interview when you're talking about television, and today at the UBS conference at the Grand Hyatt in Midtown Manhattan, he had [...]