Suzanne Powers

Super Bowl Ad Sequels Often Fail, but Can Budweiser’s Puppy Break the Trend?

With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original.

Suzanne Powers Takes Top Strategy Job at McCann

Suzanne Powers, global strategy officer at Crispin Porter + Bogusky, is moving to McCann Erickson as evp, chief strategy officer. She succeeds Daryl Lee who in February was named global CEO of UM, McCann Worldgroup’s global media agency partner.

Crispin Hires Strategic Lead for Microsoft Windows

Crispin, Porter and Bogusky has hired David Measer as group planning director, leading strategy on Microsoft Windows work out of the agency's Los Angeles office.Measer started at MDC-owned Crispin last week, after spending four years as director of strategic planning and business development at L.A. independent agency David and Goliath.