Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
Brand Marketing
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market [...]
7 New Things That YouTube Revealed At Vidcon
Performance Marketing
YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help.
Reports: Google Taps Susan Wojcicki to Run YouTube
Performance Marketing
Google has elevated Susan Wojcicki to the head of YouTube, according to a report last night in The Information.
Google Bringing TrueView Ads to Apps, Games
Performance Marketing
Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees
Is This the Most Important Person in Advertising?
Brand Marketing
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the [...]