Moms Shopping for Baby Gear Are Swayed by Online Recommendations
Performance Marketing
A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear.
Google Boasts Pristine Reputation
Performance Marketing
According to a survey of 30,000 respondents, Google is the most reputable company in the United States.
Marketers to Digital Shops: Diversify or Die
Brand Marketing
Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to [...]
Abandonment Issues
Performance Marketing
Throughout my 10-plus years covering online marketing and commerce, one nagging issue that’s remained top-of-mind for all in the space has been shopping cart abandonment and how to stop it [...]