survey

Why So Many People Leave Advertising

The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency people either move to different companies within the industry or leave it altogether.The findings, according to 4A's president Nancy Hill, are not surprising, but they are dismaying.

New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs

A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord.

A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities

How can you measure a brand's relevance to today's culture?

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?

These Stats Prove Femvertising Works

What makes a woman more likely to chose one brand over another?

Moms Shopping for Baby Gear Are Swayed by Online Recommendations

A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear.

Even Millennials Worry About Their Online Past

With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands.

Data Points: Good Times, Bad Times

Americans still believe in themselves, their friends and family. But in areas further outside their control, like their jobs and the economy, optimism wanes, and along with it, consumer spending, found a new study by MediaVest and Ipsos Mendelsohn, Optimism in America. But it's not all bad.

Service Pairs Brands, Stars

There’s a new way to measure celebrity fandom—and potentially sell brands in the process.

Google Boasts Pristine Reputation

According to a survey of 30,000 respondents, Google is the most reputable company in the United States.