To help launch the Asus ZenFone 3, ad agency SuperHeroes dispatched Matt Rubano and Betsy Kenney, members of improv troupe Upright Citizens Brigade, to ask random people on the streets of Manhattan to contribute concepts for a commercial.
"You want lasagna for dinner?/Ricotta's a winner/I'm thinking' bout a little pasta with some sauce in the center." Speed rapper Mac Lethal busts out those lines and a whole lot more in this hidden-camera stunt from ad agency SuperHeroes touting the extended battery life of Asus' Zenfone Max Android handset. (It lasts 38 days on a single charge, they claim!)
Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world?
Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21.
Stop it, you're quilling me. Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes's first global campaign for the Asus Transformer T100 2-in-1. This is the same Amsterdam-based agency that's perhaps best known for its prankvertising efforts on behalf of LG. In "Modern Birds," a freaky fingered flock demonstrates the features of the Asus laptop/tablet hybrid. The idea is that birds know how to get stuff done #OnTheFly. Savvy consumers of Internet culture will recognize that birds with arms are nothing new. "We've always loved the birds-with-arms meme," agency ecd Rogier Vijverberg tells AdFreak. "And when looking for a spokesperson for Asus we saw the match. Birds are truly always on the move, plus they would allow us to have a great outside perspective on our modern human race."
Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments. Internet users of a certain age have been abuzz over the past 24 hours about a new line of superhero-themed Underoos sized for adults and available at Hot Topic. In fact, of the eight sets announced yesterday—Superman, Wonder Woman, Batman, Batgirl, Harley Quinn, Captain America, He-Man and Skeletor—the only two left in stock as I write this are Harley Quinn and Batgirl, both available only in large. (The Batman underwear literally went out of stock and then vanished while I was typing this.)
For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by each member of D.C.'s Justice League. His first six bottles honor Batman (of course), Superman, Wonder Woman, Green Lantern, Aquaman, and the Flash. In addition to incorporating each hero's logo into their beer label, he's created varietal names that correspond with each character. For example, Batman is a dark ale, Green Lantern is a pale ale, the Flash is an Irish red ale, and Wonder Woman is a classic American lager. Honestly, that last one should have gone to Aquaman, just to continue the old joke about American beer being mostly water. Check them all out below: Via Design Taxi.
LG is making a splash with bathroom humor in its latest piece of prankvertising. Marketing shop SuperHeroes installed ultra-wide LG IPS 21:9 monitors at eye level above urinals in a men's room at Amsterdam's World Fashion Centre.