If you like absurd cartoon supervillains, here's a campaign for you. Mobile game maker Supercell and New York agency Barton F. Graf 9000 are hyping strategy game Boom Beach with a series of ads featuring Dr. T, a smack-talking mad scientist who could be a character straight out of a Pixar movie. And in a nice twist, all the offline ads point to a development that's happening this Friday in the game itself.
It's a Supercell world. Other brands on Adweek and Google's monthly YouTube Ads Leaderboard just live in it. Or so it would appear from December's ranking of the most watched […]
Barton F. Graf 9000 just rolled out a new campaign for the Supercell game Clash of Clans that's got an interesting mix of elements—namely, an unexpected celebrity pairing plus a new focus on real, epic moments from actual Clash of Clans games users have played.
Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a leading conference of its kind in Europe, drawing 14,000 participants and, this year, a keynote from Chinese vice premier Wang Yang.