Superbowl

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic

I’m a

The Sitdown

After Facebook’s IPO—and lingering questions about whether its ads even work—the world’s leading social network as been on a charm offensive across the ad industry. In its presentations to marketers, it has rolled out research to convince top brands that Facebook ads move product—never mind those lousy click-through rates.

Campaign Trails: Seven Super Bowl Ad Underdogs

Campaign Trails: Seven Super Bowl Ad Underdogs