Six Days to a Superbowl Spot: Lessons in Fighting For What You Believe In
How top marketer Jasmine Atherton used a moment of personal crisis to help launch not only a Super Bowl spot for Airbnb but also create a major cultural moment for [...]
WWTT? Planters Kills Off Mr. Peanut in Viral Marketing Effort Ahead of the Super Bowl
Performance Marketing
Mr. Peanut survived two World Wars, as well as the white-mold rot crisis of 2012, but at the age of 104 his time had come. Or maybe his death is [...]
The Sitdown
Performance Marketing
After Facebook’s IPO—and lingering questions about whether its ads even work—the world’s leading social network as been on a charm offensive across the ad industry. In its presentations to marketers, [...]
Campaign Trails: Seven Super Bowl Ad Underdogs
Brand Marketing
Campaign Trails: Seven Super Bowl Ad Underdogs