President Barack Obama's campaign is still outgunning Mitt Romney's in TV ads, in both volume and in spending, by more than 2 to 1. From April through Oct. 29, the Obama campaign spent $266 million, while the Romney campaign spent $105.4 million, according to an analysis of Kantar Media/CMAG data by the Wesleyan Media Project.
Roanoke, Va., makes up half of the 68th-largest DMA in the country, and while it’s just a four-hour drive from Washington, D.C., it may as well be a world away. A local joke has it that each mile between Roanoke and the nation’s capital equates to one more year going back in time. But this year, Roanoke is most definitely inside the Beltway.
Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at TV stations, traffic managers are juggling buys from presidential, House, Senate and gubernatorial campaigns, not to mention those put forth by various Super PACs.