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John Malkovich Will Star in Squarespace’s Super Bowl Spot

Brand Marketing

Actor and director John Malkovich, who recently appeared in a short film for Squarespace, will also star in the brand's Super Bowl ad. The company isn't yet releasing details about [...]


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Melissa McCarthy Will Star in Kia’s 60-Second Super Bowl Ad for the Niro Hybrid

Brand Marketing

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on [...]

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Why Brands Should Include Social Video in Their Super Bowl Ad Spend

Brand Marketing

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.

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Here Are the Top 10 Super Bowl Ads on YouTube

Performance Marketing

For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, YouTube's top 20 [...]

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Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Brand Marketing

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden + [...]

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Jason Statham and Gal Gadot Star in Wix.com’s Action-Packed Super Bowl Spot

Brand Marketing

Wix.com is blowing up the Super Bowl, literally, in its Big Game spot with action stars Jason Statham and Gal Gadot.