Will Febreze’s First-Ever Super Bowl Ad Pass the Smell Test?
Brand Marketing
Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.
Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set
Brand Marketing
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the [...]
Roomba Cats Have a Blast in GoDaddy’s Super Bowl Teaser
Brand Marketing
GoDaddy, the brand once known for its risqué supermodel ads, has had quite the Super Bowl history. But this year, it's playing it safe with one of the internet's favorite [...]
Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber
Creativity
The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.
Skittles’ 2017 Super Bowl Ad Is All About Young Love, Burglary and Saying ‘Katie’ a Lot
Brand Marketing
At last year's Super Bowl, Skittles showed up to the party with Steven Tyler and one of the oddest ads of the game. This year, the candy brand is keeping [...]
Lil Buck Defies Gravity Again in Lexus’ Artful Super Bowl Spot
Brand Marketing
Lexus is returning to the Big Game with a new tagline.