Super Bowl

T-Mobile CEO John Legere announced the news today on Twitter with a three-second video featuring a pink football and lots of Super Bowl-worthy snacks.

Sprint will return to the Super Bowl this year with a 30-second spot from Droga5. The ad will run in the second quarter of the game and marks the brand's fifth Super Bowl appearance to date.

Despite the brand's attempts to stay apolitical in the face of President Donald Trump's escalating tensions with Mexico, Avocados From Mexico–and avocados, in general–just can't stay out of the spotlight.

Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5 telecast on Fox, the company confirmed to Adweek on Friday. The pistachios ad will air in the first quarter, and the Fiji spot in the third quarter.

Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.

Yellow Tail isn't letting beer have all the fun in this year's Super Bowl. The wine brand is in the Big Game for the first time with a regional spot that helped it circumvent Anheuser-Busch's exclusive alcohol category ad rights for the Super Bowl.

Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.

Mr. Clean may not be down with dirt, but he's definitely able to get down and dirty on the dance floor. Turn on some old-school R&B, hand him a trusty magic eraser and he will not only leave your surfaces absolutely spotless but also ... seduce you?

The 30-second Super Bowl TV ad remains the undisputed king of the advertising world, but year after year, marketers continue to wonder if it's worth it, especially as platforms like Facebook, YouTube and Snapchat tout new targeting and ad

Another surprising newcomer joined the Super Bowl advertiser list. It's A 10 Haircare has purchased a 30-second Super Bowl ad, to air in the third quarter, for the first time ever.