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Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans

Performance Marketing

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. [...]


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Terry Bradshaw to Sit Out Super Bowl

Convergent TV

Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw.

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Anheuser-Busch Is the Super Bowl’s Top Sponsor

Convergent TV

The King of Beers also rules the Super Bowl.

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Social Media Center to Help New York Deal with Super Bowl Mayhem

Performance Marketing

The NY/NJ Super Bowl Host Committee will lean on social media to deal with the 400,000 visitors coming into the Greater New York City this week. Just off the corner [...]

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Check Out How Brands Are Going Big for Super Bowl XLVIII

Brand Marketing

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for [...]

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Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?

Brand Marketing

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each [...]