March Madness Boosts CBS, Time Warner Stock
Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different [...]
Despite Blackout, Super Bowl Scores Record Ratings
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history.
Mercedes Revs Up High-Octane Super Bowl Appearance
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But [...]
Super Bowl Buys: It All ‘Ads’ Up
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also [...]
Bud Light Suits Up for 2012 NFL Season
Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan. The country’s top-selling beer will suit up for tonight’s [...]
GM: Are You Experienced?
Having elected to sit out CBS’ broadcast of Super Bowl XLVII, General Motors will be conspicuously absent from the National Football League’s grand finale. Instead, the automaker will focus on [...]