Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different schools. But CBS Corp. and Time Warner Inc.
Super Bowl XLVII
With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years.
After NBC enjoyed its strongest fall quarter in recent memory, the loss of Sunday Night Football and The Voice have erased the network’s early gains.
CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes.
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that drove some of the biggest spikes in social media use, according to data from Twitter, Facebook, Google+, Wordpress and YouTube collected by Attensity Media throughout the game.
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history.
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct advantage over its competition.
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also could be more cluttered than ever.
Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan. The country’s top-selling beer will suit up for tonight’s season opener on NBC, introducing a pair of new 30-second spots celebrating what Anheuser-Busch InBev has dubbed the “Year of the Fan.”
Having elected to sit out CBS’ broadcast of Super Bowl XLVII, General Motors will be conspicuously absent from the National Football League’s grand finale. Instead, the automaker will focus on new beginnings, plotting a kickoff campaign steeped in experiential and social media.