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Retired NFL Stars Find Absurd New Callings in Super Bowl Ad for Wix.com

Performance Marketing

By Michelle Castillo

Wix.com is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help [...]

Brand Marketing

Hyundai, in a Shift, to Use Celebs in a Super Bowl Ad

By Andrew McMains

Brand Marketing

For Marketers, Sentimentality Trumps Slapstick

By Kristen V. Brown

Performance Marketing

Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever

By Christopher Heine

Brand Marketing

How Advertisers Can Stoke Super Bowl Buzz Year Round

By Radha Subramanyam

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Pepsi and Beyoncé’s $50M Duet [Updated]

Brand Marketing

By Christopher Heine

Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda [...]

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Budweiser “Wild West”

Brand Marketing

By Adweek Staff

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HomeAway “Ministry of Detourism” (extended)

Brand Marketing

By Adweek Staff

HomeAway "Ministry of Detourism" (extended version)

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Motorola “Empower The People”

Brand Marketing

By Adweek Staff

Motorola_Empower

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Teleflora “Help me Faith”

Brand Marketing

By Adweek Staff