Name the Event, and Some Marketer Will Be Ready to Exploit Social Media
Brand Marketing
During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed [...]
A-B on Super Bowl: Time to Launch Products
Brand Marketing
For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.