Super Bowl 2012

A-B on Super Bowl: Time to Launch Products

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.

No Finger Flap Fallout Fines for M.I.A. Expected

M.I.A.'s flip of the bird and bleeped-out fleeting expletive during Madonna's Super Bowl halftime performance may have caused a real flap, but unlike Janet Jackson's wardrobe malfunction in 2004, which led the Federal Communications Commission to slap a $550,000 fine on CBS, the FCC is unlikely to jump on NBC's affiliates and levy a fine for a fleeting finger gesture.

Data Points: Ad Scorecard

Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro