As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50.
Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S.
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps.
Twitter is signing up 50 million new users a month, a rate at which would put the network at more than 1 billion users sometime next year, if not for the fact it loses or suspends more than half those accounts—30 million a month—for violating its policies, according to the latest data from Twopcharts.
It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started