Sundance

Inside the Wild Climb to Capture Mount Everest in VR for Sports Illustrated

Bonnie Pan is president of Endemol Shine Beyond USA, a company known for releasing digital video hits like Keys of Christmas (starring Mariah Carey and DJ Khaled on YouTube Red) and launching social media star Michelle Phan on global lifestyl

YouTube Partners With Creative Agencies to Pitch Its 6-Second Ad Format at Sundance

YouTube wants brands to understand the value of short-form storytelling in a mobile world. That's why the company has created an activation to showcase its six-second ad format at the Sundance Film Festival in Park City, Utah.

An Unexpected Journey With Werner Herzog

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of wine.

Samsung’s Creative Chief Explains Why VR Is the ‘Next Frontier of Storytelling’

From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology.

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats


Media’s Players Mingled in Style From SAG to Sundance [Photos]

Celebrities and executives ushered in this year's award season out West, while media's old guard mingled back East. Take a look at photos from some of the biggest events this […]

Parody Trailer Perfectly Skewers the Indie Film Clichés of Sundance

Ever get the feeling that if you've seen one piece of schlocky Sundance festival fodder, you've seen them all? If so, you're going to appreciate the many tired tropes folded into the faux trailer for "Not Another Sundance Movie."

5 New Cable Series We Can’t Wait For

It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was […]

AMCX Says Its Own VOD Strategy Is ‘Heretical,’ but That’s Cool

AMC Networks delivered lower-than-expected earnings on Thursday, announcing that it wouldn't be discussing the Chellomedia purchase in much detail on the call (the company agreed to buy the international TV distribution company from Liberty Global last week).