The Not-So Dog Days of Summer for the E-Commerce SEO
Performance Marketing
The retail e-commerce calendar is so compressed and focused on the October-to-December selling season that summertime is site development time. Any site enhancements, redesigns and relaunches must be completed with [...]
Season’s Greetings!
Performance Marketing
Perhaps like me, you love summer and all it entails: longer days, outdoor play, flip-flop casualness, patio grilling, hummingbirds, wildflowers and a beachy attitude (even here in the midst of [...]
Linger Longer: A Branding Imperative
Performance Marketing
"Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language," wrote Henry James. I couldn't agree more. I just love summer. Summer [...]
This Is What You Should Be Eating This Summer [Video]
Performance Marketing
The food world has exploded. Eating is a national past time, and foodie culture is on everybody's lips.
Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven’s Mustache Straws
Creativity
7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars. Be warned: they ain't free. It's a cool 99 cents for the stache straw, [...]
It Feels Like Summer in JWT’s First TV Ad for Outshine Fruit Bars
Brand Marketing
Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it [...]