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Lazarus: NBC Broke Even on Olympics

Convergent TV

By Anthony Crupi

Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at [...]

Convergent TV

NBC’s ‘Go On’ Premiere Earns Strong Sampling

By Anthony Crupi

Brand Marketing

Go Daddy Actually Hires an Agency

By Andrew McMains