Summer Blockbusters

Minions Inspire Love and Hatred With Their Marketing Run Amok

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has gone down—already—with the Minions movie, even though it premieres in the United States today.

Does Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video]

If it sometimes seems as though summer blockbuster trailers use the same tricks to advertise what seem to be the exact same movie over and over again, that's because they do.

Marketers Have Found a Way to Use Vine

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork.