How the Build-Your-Own Meal Craze Is Reshaping Restaurants
Brand Marketing
As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.
Brands Opt For Web Video Shops And Skip Creative Agencies
Performance Marketing
When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It
Performance Marketing
From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut.
This Texas-Based Agency Sets Up Shop in a Bar
Brand Marketing
Specs Who Executive creative director Craig Mikes (l.) and president Bryan Christian What Full-service agency Where Austin, Texas
KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands
Performance Marketing
How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens [...]